PAYBACK is the leading loyalty programme and multichannel marketing platform. In Germany, Italy, India, Poland and Mexico, customers can collect points from thousands well-known companies and marketplaces offline, online and on the move and redeem these for vouchers, rewards, frequent flyer miles or donate them to charity projects. As a multichannel marketing platform PAYBACK communicates synchronously via all channels – offline, online and on the move – and, in doing so, provides the optimum combination of coverage and personalisation. Companies are able to run integrated campaigns via all available channels. They can get their message across to customers at the right time and the right place and, as a result, maximise their ROI.